Amazon Prime Day is coming — here’s what you need to know about the internet’s favorite sale - The Points Guy (2024)

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Amazon Prime Day is coming — here’s what you need to know about the internet’s favorite sale - The Points Guy (1)

Caroline Tanner

News reporter

A classically trained journalist, Caroline Tanner covers news and travel for TPG. She is a dual-journalism graduate of Mizzou and Northwestern.

June 27, 2024

4 min read

Amazon Prime Day is coming — here’s what you need to know about the internet’s favorite sale - The Points Guy (2)

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Amazon Prime Day, the unofficial Amazon holiday, will start at 12:01 a.m. PDT on July 16 and runs through July 17.

Amazon has already begun offering some deals early, and you can preview them here.

You must be a Prime member to receive discounts on selected Prime Day items. An annual Prime membership costs $139 per year, but students can sign up for Prime for $69.

Alternatively, you can try a two-day free trial or opt for a monthly membership at $14.99 per month for regular members and $7.49 per month for students.

If you don't use Amazon much, the cost of joining may negate any future savings on Prime Day. However, if you are already a Prime member or want to become one, there are a few things you'll want to keep in mind.

How to preview Amazon Prime Day deals

You can preview deals on Amazon's website or app and then enable push notifications so you know when the Prime Day sale starts. Since quantities will be limited, previewing the sale should increase your chances of securing those products on your wish list.

How to score the best deals on Amazon Prime Day

To ensure you get the best deals, we recommend watching an item and signing up for notifications if it becomes a Prime Day deal. You can do this via the mobile app or desktop assistant.

In the past, we've seen heavy discounts on Amazon products, including Fire TV devices, Echo and Echo Dot. These deals typically last throughout the sale.

How long do Amazon Prime Day deals last?

You'll want to act quickly when a deal starts. This is why we recommend curating your favorite items during the preview to ensure you are ready to go once the sale begins. Most items will have a limited quantity available for the Prime Day deal price. Since there are likely thousands of people — if not more — getting these notifications, be ready to add your desired product to your cart as soon as you see it go on sale.

Amazon Prime Day is coming — here’s what you need to know about the internet’s favorite sale - The Points Guy (3)

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The main Prime Day event will last about 48 hours.

Which credit card is best to use for Amazon Prime Day purchases?

Whenever you make an Amazon purchase, we recommend using one of the cards from TPG's list of the best credit cards for Amazon purchases.

The Prime Visa is a great choice for Prime Day and Amazon purchases yearly. New Prime Visa cardholders can get a $200 gift card upon approval.

Cardmembers also earn 5% back year-round on Amazon purchases (including Amazon Fresh and Whole Foods), 5% back on purchases made through the Chase Travel℠ portal and 2% back at restaurants. Though there is no annual fee, you must be a Prime member to hold this card.

How to save money on Amazon purchases

To help you save money on Amazon purchases, check your credit card offers and use coupons when available.

You may be able to maximize Amazon gift card purchases using credit card rewards to get a return of up to 10%, too.

Bottom line

While Prime Day can lead to savings, it also takes work to get the most out of the day.

With these strategies in mind, you'll be ready for the sale in a few weeks.

Stay tuned to TPG for more tips on maximizing your Amazon Prime Day purchases leading up to the sale.

Related reading:

  • Amazon credit card refresh: New look, new names, new ways to earn
  • How to redeem points and miles for Amazon purchases
  • How to get a 10% return on your Amazon purchases
  • 9 ways to save money on Amazon orders
  • Prime Visa card review: A good choice for regular Amazon shoppers

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TETRA IMAGES/GETTY IMAGES

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Amazon Prime Day is coming — here’s what you need to know about the internet’s favorite sale - The Points Guy (2024)

FAQs

What is so special about Amazon Prime days? ›

Prime Day was conceived as a one-day celebration, but Amazon has since expanded it to two days. This gives Amazon the chance to sell more items and offer additional deals and discounts for anyone looking to browse.

What day is Prime Day 2024? ›

When Is Amazon Prime Day 2024? Prime Day 2024 started July 16 and rans until 3:00 a.m. EDT on July 18. This was a week later than anticipated—the event usually happens during the second week of July, though the retailer has deviated before.

What day does Prime Day end? ›

You'll be asked to sign into your Forbes account. Amazon Prime Day 2024 officially began on July 16—and it ended yesterday, July 17, 2024 at 11:59 p.m. PDT (or 3 a.m. EDT on July 18).

Do prices change during Prime Day? ›

After spending years covering Prime Day, the shopping experts at CBS Essentials can definitively say that prices are subject to change during the sales event.

What is the real reason for Prime day? ›

This year marks the tenth Prime Day, the shopping holiday that Amazon invented for itself in 2015, in honor of the company's 20th anniversary. The marketing effort was so successful, according to Amazon, that sales exceeded those from the previous year's record-breaking Black Friday.

Who benefits from Amazon Prime Day? ›

Prime Day 2024 begins July 16 at 12:00 a.m. Pacific time and ends July 17 at 11:59 p.m. Pacific time. Prime Day is a shopping event with deals exclusively for Prime members. Anyone can participate in Prime Day by becoming a member of Amazon Prime.

How much is Amazon Prime 2024? ›

Here are the annual and monthly Prime membership fees: Prime Membership: $139 annually, or $14.99 monthly, with a 30-day free trial. Prime Access Membership: $6.99 monthly ($83.88 annually). You must be enrolled in a government assistance program.

Is Prime Day 2 times a year? ›

Amazon Prime Day, the annual shopping event exclusive to Prime members, will likely be held twice in 2024. The first Prime Day event is taking place on 16-17 July, 2024. This two-day sale is expected to feature significant discounts across various categories, including electronics, home appliances, and fashion.

How many hours is prime day? ›

What is Prime Day? In case you've been blissfully unaware of the shopping mayhem that is Amazon Prime Day, let's get you up to speed: Amazon Prime Day is an annual 48-hour event in which Amazon discounts thousands of products across every single category.

Are Prime Day deals returnable? ›

Let's start with the most important thing: Amazon's Prime Day returns policy is the same as it is on any other day of the year. In other words, there is no Prime Day-specific returns policy.

How much is Amazon Prime? ›

The Amazon Prime Membership Fee

$14.99 per month. $139 per year. Prime Video membership is $8.99 per month.

How do I know if something will be cheaper on Prime day? ›

Alternatively, you can set up personalized deal alerts based on your recent searches and recently viewed items. During Prime Day you will receive notifications of any offers available on those items, which will save you from searching through long lists of offers.

Can you see Prime deals without Prime? ›

Amazon Prime: 30-day free trial

Prime Day requires an Amazon Prime membership, though you don't have to be a paying member to get in on the savings. Start your 30-day Prime free trial now and you'll be able to shop the best deals without paying for a subscription -- just remember to cancel before it renews.

Is Amazon Day worth it? ›

It's a good time to stock up on essentials

She also pointed out that Amazon offers Prime Day deals on services like Amazon Fresh, its grocery delivery service. Even if it's not quite time for your next grocery run, taking advantage of some Prime Day offers could save you money, she said.

What is the point of Amazon Day? ›

On top of making deliveries work for your personal schedule, choosing Amazon Day is a great way to combine multiple orders into one delivery, potentially reducing the amount of packaging you receive. Amazon Day deliveries use 30% fewer boxes on average, and in 2023, saved 200 million boxes.

Who can benefit from Prime day? ›

Prime Day is a global shopping event with deals exclusively for Amazon Prime members.

How many times a year is Amazon Prime Day? ›

Amazon Prime Day started in 2015 and has become an annual two-day sale. Aside from a few outliers tied to the pandemic, Prime Day usually takes place in mid-July. In 2022 Amazon added a second two-day sale in October to kick off the holiday shopping season.

Did Amazon do well on Prime Day? ›

Prime Day 2024 was a record breaking event for Amazon. Prime Day sales reached $14.2 billion in sales, 11% higher than last years $12.7 billion total.

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